*  UMASS/AMHERST  * 


31EDt,L    D57E    STflfl    b 


LIBRARY 


MASSACHUSETTS 

AGRICULTURAL 

COLLEGE 

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STYLE 
PORTFOUO 


OF 


HOME  DECOIWION 


This  is  the  portfolio  we  send  to  all  answers  to  our 
mag-azine  advertising,  fall  and  spring-.  This,  we 
feel  rnnfident,  will  hf^  the  most  ,siir,r,fis.sfi]l  of  the 
several  g-ood  portfolios  we  have  g-otten  out  in  the 
past  few  seasons,  showing  the  decorative  possibili- 
ties of-paints"  and  varnish'es;  itirtclligently  used. — A^ 
the  time  these  features  are  mailed  out,  we  also 
send  the  inquirer  the  name  and  address  of  the 
nearest  S-W  ageal  oi  dealei  and  lu  the  agent 
'we  send  the  name  of  the  inquirer. 


from  uaig  .swi3tJ^\j::/uttJ=wmM^:m&  ^<& 

^  DECOl^IVX  BEPARpSENT 

eo*  C^^JMAIy  ROAD  CIX'VI>T-ANI> ,  O, 


^IfSS 


I'M^ 


^:\'^'^ 


A  Few  Reasons  Why  Sherwin-Williams  Paint 
is  the  Best  Paint  to  Use 

Made  of  Pure  Raw  Materials 

Every  ingredient  goiny  into  SWP  is  carefully  tested  in  our  own  chemical  laboratories  to 
see  that  it  comes  up  to  our  high  standard  of  purity.  Even  the  raw  materials  manufac- 
tured m  our  own  plants  are  not  excepted  from  this  test.  In  order  to  insure  purity,  we 
manufacture  the  more  important  raw  materials  in  our  own  factories.  Our  zinc  comes 
from  our  own  mines  and  smelters  at  Magdalena  and  Coffeyville,  Kans.,  our  lead  from 
our  corroding  plant  at  Chicago,  our  linseed  oil  from  our  oil  works  in  Cleveland,  our  dry 
colors  from  our  dry  color  plant  in  Chicago,  our  driers  from  our  varnish  works  at  Chicago, 
Cleveland  and  Newark.  Through  this  control  of  the  raw  materials,  we  are  able  to 
manufacture  each  in  the  particular  way  that  will  allow  us  to  get  the  best  results  in  com- 
bining all  of  them  in  SWP. 

Exact  Scientific  Formula 

Smce  1873,  when  the  first  factory  of  this  Company  was  started,  constant  attention  has 
been  given  to  the  improvement  and  testing  of  formulas,  and  thousands  of  practical  and 
chemical  tests  have  been  carried  on  since  that  time,  so  that  our  present  formula  is  the 
result  of  forty  years'  expert  research  and  experimental  work.  While  SWP  is  better 
than  it  ever  was,  we  are  still  actively  engaged  in  experimental  work  on  a  more  extensive 
scale-  than  ever.      Our  constant  aim  is  to  improve  SWP  if  possible. 

Mixed  and  Ground  by  Special  Machinery 

The  various  ingredients  entering  into  SWP  are  thoroughly  mixed  and  thoroughly  ground 
in  special  water  cooled  mills,  the  grinding  stones  of  which  are  of  the  finest'grade  of 
trench  stone.  This  special  machinery  has  been  constructed  in  our  own  machine  shops 
and  is  the  development  of  years  of  experience  in  making  paints  and  colors  of  every 
description.  The  various  pigments  are  ground  to  an  almost  impalpable  fineness  and 
thoroughly  combined  with  the  pure  linseed  oil.  This  insures  greatest  covering  capacity 
and  a  smooth,  closely  knit  paint  film,  which  protects  the  wood  and  lasts  for  the  longest 
possible  time.  This  process  of  manufacture  is  one  of  the  important  things  that  make 
the  use  of  SWP  economical,  as  it  will  cover  from  360  to  400  square  feet,  two  coats  to 
the  gallon  under  average  conditions,  while  white  lead  and  oil  will  only  cover  from  2,50 
to  280  square  feet  under  the  same  conditions. 

Full  U.  S.  Standard  Measure 

Every  can  of  SWP  is  put  up  full  U.  S.  standard  measure.  It  is  carefully  tested  by 
weight  also,  so  that  there  can  be  no  mistake,  and  each  package  is  hermetically  sealed. 
The  consumer  is  sure  that  every  drop  of  paint  he  uses  which  comes  under  the  Sherwin- 
Williams  label  is  made  of  absolutely  pure  materials  and  that  he  is  getting  full  standard 
measure.  He  is  taking  no  chances,  as.  is  the  case  when  he  attempts  to  use  hand  mixed 
lead  and  oil. 

Best  House  Paint  Made 

There  is  more  SWP  used  in  this  country  and  in  foreign  countries  than  any  other  paint 
manufactured.  This  is  because  it  has  steadily  gained  in  popularity  on  account  of 
the  satisfaction  It  gives  the  user ;  once  used,  it  makes  a  permanent  customer.  Sherwin- 
Williams  Paint  is  more  widely  advertised  than  any  other  house  paint  and  so  it  is  easier 
for  the  dealer  to  sell.  Each  year  it  will  be  more  aggressively  advertised,  and  so  as  time 
goes  on  it  will  become  better  and  better  known. 


How  Sold 


SWP  IS  put  up  in  sealed,  full  U.  S.  standard  measure  packages,  in  quarts,  half-gallons, 
gallons,  five-gallons  and  fifty-gallon  barrels.  It  comes  in  Outside  Gloss  White,  China 
Gloss  White,  Flat  White,  Inside  Varnish  White  and  fifty-one  colors  and  black.  We  also 
put  up  a  special  SWP  Primer  (Gray  and  Yellow),  a  scientific  undercoating  and  the  best 
foundation  on  which  to  apply  good  paint. 

38897 


Colonial  House— Exterior  No.  5 

The  color  treatment  for  the  exterior  of  a  house  of  this 
type  should  not  depart  from  the  style  established  in  the  excel- 
lent examples  which  have  come  down  to  us  from  Colonial 
times.  The  body  of  such  a  house  should  be  painted  in  the 
true  Colonial  Yellow,  with  columns  and  trim  of  White,  and  it 
should  be  remembered  that  Colonial  Yellow  is  a  cream  deep- 
ened to  a  yellow  without  any  greenish  cast.  SWP  375  is 
just  such  a  yellow.  Being  a  prepared  paint,  it  is  of  a  uniform 
color  and  consistency,  and  by  its  use  the  uncertainty  of  hand- 
mixed  colors  is  entirely  eliminated. 

The  more  modified  types  of  Colonial  offer  a  wider  choice 
of  color — Silver  Gray,  White,  Brown,  Green  and  Yellow  body 
are  frequently  used. 


How  to  Obtain  the  Effect*  Shown   on  thii  Plate  with 
Sherwin-WilUanu  Paint 

Body        -  -  SWP  375 

Trimming  -  SWP  Gloss  White 

Sash         -  -  SWP  Gloss  White 

Shutters    -  -  SWP  498 

Roof        -  -  S-W  Preservative  Shingle  Stain,  B-41 

Porch  Floor  -  S-W  Porch  and  Deck  Paint,  No.  48 

Porch  Ceiling  -  S-W  Kopal  Varnish 

Ex.  Doors  -  S-W  Handcraft  Stain,  Mahogany 


mm^ 


WW" 


The  Suburban  Cottage 

The  small  cottage  which  is  not  entirely  surrounded  by 
foliage,  is  often  very  attractively  decorated  by  using  a  soft 
green  body  color,  such  as  SWP  358,  shown  on  this  illustration. 
Greens,  if  they  are  not  too  raw  or  glaring  in  tone,  are  very 
satisfactory  for  exterior  decoration.  They  should  have  a 
slight  grayish  cast  and  be  of  a  medium  strength  of  tone. 
Such  colors  do  not  fade  or  become  easily  soiled.  SWP  is 
made  in  many  attractive  greens,  suitable  for  every  style  of 
house. 


How  to  Qbtain  the  Effects  Shown    on  this  Plate  with 
Sherwin-Williams  Paint 

Body         -  -  SWP  358 

Trimming  -  SWP  Gloss  White 

Sash         -  -  SWP  Gloss  White 

Shutters    -  -  SWP  461 

Roof         -  -  S-W  Preservative  Shingle  Stain,  B-42 

I^orck  Floor  -  S-W  Porch  and  Deck  Paint,  No.  48 

Porch  Ceiling  -  S-W  Kopal  Varnish 

Ex.  Doors  -  S-W  Old  Dutch  Enamel  White,  Exterior 


■^m 

z^- 


Plate  XXin. 

Exterior  House,  No.  8 


Body     - 

SWP  393 

Trimming     • 

SWP  457 

Sask,    - 

SWP  462 

iew/    - 

S-W   Preservative    Shingle 

Stain,   B-44 

Porch  Floor   - 

S-W  Porch  and  Deck  Paint, 

50 

Porch  Ceiling 

SWP  462 

Ex.  Doors     - 

SW- Handcraft  Stain.  BiM| 

Oak                          S 

Exterior  House,  No.  9 


Body 

SWP  354 

Trimming     - 

SWP  371 

Sash 

SWP  Black 

Roof     - 

S-W   Preservative    S 

Stain,  C-81 

Porch  Floor  - 

S-W  Porch  and  Deck 

Porch  Ceiling  SWP  354 
Ex.  Doors     -   S-W     Handcraft     S' 
Weathered  Oak 


.m'.u^^ 


Wm^: 


.■^. 


J^^'- 

Plate  XXIV. 

Exterior  House,  No.  10 

Body      -        -  SWP  353 
.          Trimming     •  SWP  Gloss  White 
%^.^^Sash      -       -  SWP  382 

1 

S-W    Preservative    Shingle 

Stain,   B-42 
S-W    Preservative    Shingle 

Stain,  B-44 
S-W  Porch  and  Deck  Paint, 

No.  48 
SWP  462 
S-WHandcraft  Stain,  Brown 

Oak 

1 

Exterior  House,  No.  11 


Body      - 

SWP  470 

Triimtmig 

SWP  393 

Sash 

SWP  382                     r.||||H|l 

Roof      - 

S-W   Creosote    Paint^l9HI^| 

Oxide                                  •    '1 

Porch  Floor    - 

S-W  Porch  and  Deck  Paint, 

No,  50 

Porch  Ceiling 

S-W  Kopal  Varnish 

Ex.  Doors 

S-W  Handcraft  Stain, 

Fumed  Oak 

^■^'^^m 


■^Wi 


a^'^W.-,      "'.is 


■■wratMmiMin 


■QSiS@s?np^~n~ 


Plate  XXV. 


Exterior  House,  No.  12 


upper  Body    - 

S-W    Preservative    Shingle 

Stain,  C-71 

Lower  Body   - 

SWP  457 

TriTnming 

SWF  393 

Sash 

SWP  457 

Roof     - 

S-W    Preservative    Shingle 

Stain,  C-71 

Porch  Floor    - 

S-W  Porch  and  Deck  Paint, 

No.  48 

Porch  Ceiling 

SWP  457 

Ex.  Doors 

S-W  Handcraft  Stain, 

Weathered  Oak 

Exterior  House,  No.  13 

Body      -        -  SWP  456 

Tritntning     -  SWP  382 

Sash      -        -  SWP  Black 

Roof      -        -  S-W    Preservative    Shingle 

Stain,  B-43 
Porch  Floor    -  S-W  Porch  and  Deck  Paint, 

No.  48 
Porch  Ceili?ig    S-W  Kopal  Varnish 
Ex.  Doors    -    SWP  382 


-^9''^Mm^^^^ 


':Q^^'k :  ^.'' -'■••.. 


Paint  Protection  for  the  City  Home 

There  are  many  houses  of  this  type  which,  on  account  of 
their  location  in  comparatively  smoky  parts  of  the  small  or 
large  city,  cannot  be  satisfactorily  painted  in  light  colors.  It 
is  such  conditions  which  make  the  many  medium  shades  of 
SWP  very  useful.  In  addition  to  the  Medium  Dark  Green, 
SWP  371,  shown  on  this  house,  there  are  many  attractive 
Grays,  Browns  and  Buffs  which  are  equally  as  appropriate  and 
durable  under  most  severe  exposure.  SWP  is  made  to  with- 
stand the  most  severe  action  of  smoke  and  fumes. 


How  to  Obtain  the  Effects  Shown  on  this  Plate  with 
Sherwin-Williams  Paint 


Body         -  ■  SWP  371 

Trimming  -  SWP  360 

SasA         -  -  SWP  498 

Roof         -  -  S-W  Preservative  Shingle  Stain,  C-72 

Porch  Floor  -  S-W  Porch  and  Deck  Paint,  No.  48 

Porch  Ceiling  -  S-W  Kopal  Varnish 

Ex.  Doors  -  S-W  Handcraft  Stain,  Cathedral  Oak 


V^TV^T^TSrV'^^N' 


Finish  Your  Floors  With  a 
Paint  That  Lasts 

OUR  reason  for  specifying  S-W  Inside  Floor 
Paint  as  a  surface  over  which  to  apply 
stencil  borders  is  due  to  the  fact  that  by 
its  use  you  can  be  sure  to  have  a  finish  on 
your  floors  that  'will  last.  This  paint  is  especially 
iuade  for  inside  floors,  is  ready  for  use  and  can  be 
easily  applied.  It  combines  durability  with  quick 
drying  qualities.  For  this  reason  it  is  especially  suit- 
able for  any  room  in  the  house  where  the  floors  are  of 
soft  wood.  It  comes  in  ten  good  shades,  which  are 
especially  pleasing  and  which  produce  soft  color 
effects  that  blend  harmoniously  with  the  furnishings, 
hangings  and  color  schemes  of  the  room  in  which  it  is 
used.  It  also  has  the  great  advantage  of  withstanding 
scrubbing  and  cleaning  without  any  fear  of  damage 
to  the  surface.  It  dries  hard  over  night,  but  for  best 
results  should  be  allowed  to  stand  48  hours  before  it  is 
walked  on.  On  account  of  its  splendid  durability  it 
will  outlast  the  average  varnish  stain  finish  on  the 
market  today. 

By  means  of  the  stencil  borders  described  on  the 
inside  of  this  folder  just  as  attractive  results  can  be 
secured  as  can  be  obtained  by  the  use  of  a  varnish 
stain  finish. 

Sherwin-Williams  Floor 
Finishes 

THIS  line  contains  a  finish  for  any  style  and 
any  floor,  old  or  new.  You  can  select  the 
finish  in  the  line  which  you  think  is  suitable 
for  the  work  you  want  to  do,  and  by  writ- 
ing us  can  secure  a  folder  giving  instructions  how  to 
secure  the  best  results  from  that  particular  finish  that 
it  is  possible  to  get.  The  Floor  Finish  line  includes 
the  following: 
S-W  Inside  Floor  Paint — for  inside  floors,   painted 

surface. 
S-W  Porch  and  Deck  Paint — for  porch  floors,  painted 

surface. 
S-W  Mar-not — for  varnished  floors,  natural  finish. 
S-W  Floorlac — for  inside  floors,  stained  finish. 
S-W  Crack  and  Seam  Filler — for  filling  cracks  and 

seams  in  floors. 
S-W  Floor    Wax — for  producing  a   waxed   finish   on 

floors. 
S-W  Dancing  Floor  Wax  (powdered)— for  ballroom 
floors. 

F311  KIO  37S 


SOME 

SUGGESTIONS 

FOR, 

FLOOR 
DECORATION 


i 


1^ 


sS»%^s>^^=^^^^ 


Finish  Your  Floors  With  a 
Paint  That  Lasts 


OUR  reason  for  specifying  S-W  Inside  Floor 
Paint  as  a  surface  over  which  to  apply 
stencil  borders  is  due  to  the  fact  that  by 
its  use  you  can  be  sure  to  have  a  finish  on 
your  floors  t/iat  ivill  last.  This  paint  is  especially 
made  for  inside  floors,  is  ready  for  use  and  can  be 
easily  applied.  It  combines  durability  with  quick 
drying  qualities.  For  this  reason  it  is  especially  suit- 
able for  any  room  in  the  house  where  the  floors  are  of 
soft  wood.  It  comes  in  ten  good  shades,  which  are 
especially  pleasing  and  which  produce  soft  color 
effects  that  blend  harmoniously  with  the  furnishings, 
hangings  and  color  schemes  of  the  room  in  which  it  is 
used.  It  also  has  the  great  advantage  of  withstanding 
scrubbing  and  cleaning  without  any  fear  of  damage 
to  the  surface.  It  dries  hard  over  night,  but  for  best 
results  should  be  allowed  to  stand  48  hours  before  it  is 
walked  on.  On  account  of  its  splendid  durability  it 
will  outlast  the  average  varnish  stain  finish  on  the 
market  today. 

By  means  of  the  stencil  borders  described  on  the 
inside  of  this  folder  just  as  attractive  results  can  be 
secured  as  can  be  obtained  by  the  use  of  a  varnish 
stain  finish. 

Sherwin-Williams  Floor 
Finishes 

THIS  line  contains  a  finish  for  any  style  and 
any  floor,  old  or  new.  You  can  select  the 
finish  in  the  line  which  you  think  is  suitable 
for  the  work  you  want  to  do,  and  by  writ- 
ing us  can  secure  a  folder  giving  instructions  how  to 
secure  the  best  results  from  that  particular  finish  that 
it  is  possible  to  get.  The  Floor  Finish  line  includes 
the  following: 
S-W  Inside  Floor  Paint — for  inside   floors,    painted 

surface. 
S-W  Porch  and  Decl<  Paini — for  porch  floors,  painted 

surface. 
S-W  Mar-not — for  varnished  floors,  natural  finish. 
S-W  Floorlac — for  inside  floors,  stained  finish. 
S-W  Crack  and  Seam  Filler— for  filling  cracks  and 

seams  in  floors. 
S-W  Floor   Wax — for  producing  a   waxed   finish   on 

floors. 
S-W  Dancing  Floor  Wax  (powdered)  — for  ballroom 
floors. 

K3n  KIO  37SI 


SOME 

SUGGESTIONS 

FOR, 

FLOOR 
DECORATION 


■Tl 


An    Easy   and   Attractive 
Way  to  Finish  Your  Floors 

THE  floor  problem  is  one  wiiicli  causes  a  ureal 
deal  of  trouble  and  bother  to  ihe  average 
house  owner.  W  here  the  floors  are  of  hard 
wood  and  the  house  is  new,  a  clear  varnish 
finish  is  the  natural  selection.  Fret^uently,  however, 
the  floor  is  of  soft  wood,  or  is  not  a  new  one,  and  the 
qutttion  of  the  best  way  to  finish  it  is  brought  home 
very  forcibly  on  account  of  the  fact  that  it  has  become 
scratchedor  marred.  Thb  leaves  the  houseownerwiih 
a  choice  of  two  finishes,  one  a  stained  and  varnished 
linish,  the  other  a  painted  surface.  The  former,  pre- 
ferred by  many,  means  a  considerable  amount  of  labor, 
because  of  the  number  of  coats  which  havi^  to  be 
applied  and  the  necessary  manipulation  of  the  graining 
tool  or  brush  to  secure  ihe  proper  grained  effect.  Un- 
less a  person  is  an  expert,  the  results  obtained  from  a 
finish  of  this  kind  arc  often  unsatisfactory-. 

On  the  other  hand,  a  painted  finish  is  easy  to  apply 
and  can  be  selected  so  as  to  harmonize  absolutely  with 
the  color  scheme  of  the  walls,  ceilings  and  furnishings 
of  the  room.  By  the  use  of  a  slencil  border  applied 
over  this  painted  surface,  the  floor  can  be  finished 
most  attractively  and  made  to  reiiemble  very  closely  3 
par<)uet  finish.  The  outline  as  given  in  the  following 
specifications  and  in  the  color  schemes  shown  on  the 
next  three  pages  affords  the  house  owner  an  easy 
method  of  finishing  his  Hoors  with  very  little  trouble 


andv 


tplea 


^ults. 


Specifications  for  obtaining  effects 
lown  on  the  following  pages : 

De§i(D  No.  1 


exults  Vic  rrcommend  a  finis' 


I  I  III 


i 


!  floor  varnish.    I(  t 


Desifn  No.  3 


Shcrwin-Wiuiams 


ATTRACTIVE 

WALL  DECORATIONS 

THE  walls  aiul  ci^iliiigs  of  your  hoino 
form  a  most  important  part  uf  lliu 
decoration.  They  dom  inatc  iIk- 
iniire  color  scheme  and  make  the  hack- 
ground  for  your  furniture,  draperies,  etc., 
therefore,  the  greatest  possible  care 
should  be  exercised  in  deciding  upon  the 
kind  and  quality  of  materials  and  the 
character  of  the  decoration.  While  ilu- 
first  thought  is  as  to  the  style  of  decora- 
lion,  there  is  another  important  point  for 
consideration  and  that  is  sanitation.  A 
wall  surface  tliat  can  be  cleaned  readil}- 
with  soap  and  water  and  which  has  no 
wall  covering  that  is  germ  and  dust  col- 
lecting is  demanded.  Wallpaper  am! 
fabric  wall  coverings  arc  used  because  of 
their  decorative  value  only  and  many  of 
the  designs  available  tend  to  produce  an 
over  decorative  effect.  Kalsomine  and 
water  paints  are  fairly  sanitary  when  first 
applied,  but  cannot  be  cleaned  with  soap  an-l 
water  and  lack  durability. 

Until  the  last  year  or  two  it  has  been 
almost  impossible  lo  i^et  a  sanitary  finish 
combined  witli  the  necessary  decorative 
qualities.  Paint  always  has  been  a  perfect 
sanitary  finish  for  walls  and  ceilings,  but 
the  usual  paint  gloss  was  objectionable  and 
in  order  to  produce  a  wall  finish  thoroughly 
•■atisfactory  in  every  particular  it  has  been 
necessary  for  the  paint  manufacturer  to  aiM 
the  decorative  qualities  to  his  material. 
Sherwin-Williams  Flat-tone  is  the  result. 
It  has  many  ])oints  in  its  favor.  In  the 
first  place  it  can  he  applied  over  every  kind 
of  wall — whether  rough  or  smooth  plaster, 
canvas,  burlap,  muslin,  plaster  board  or 
metal :  it  gives  an  absolutely  sanitary  finish 
which  can  be  cleaned  with  soap  and  water: 
it  is  durab'c.  will  last  for  years,  all  paste 
and  paper  pulp  full  of  germs  are  eliminated. 


and  this  decorative  finish  actually  becomes 
a  l.art  of  the  wall  itself. 

In  Flat-tone  vou  can  get  the  soft,  vel- 
^ct\.  Hat  effects' without  any  of  the  nbjcc- 
tiunable  gloss  in  former  wall  paints.  At  the 
same  tinie.  with  this  richness  anrl  dcnth  of 
tone  it  offers  a  surface  which  can  be  sten- 
ciled and  decorated  giving  an  individuality 
to  \our  home.  Flat-tone  is  an  economica] 
tinish  in  llie  long  run  because  it  does  not 
ictiuirc  rcfinishing  for  a  considerable  period 
of  time.  Finger  marks  or  other  spots  can 
easily  be  washed  off.  Then  again,  when  \  .n, 
do  come  to  the  time  of  refinishing  the  wall 
is  in  excellent  condition,  it  is  only  necessary 
to  apply  another  coat  of  the  same  materia! 
in  tlie  same  color — or  in  any  other  color 
desired. 

The  color  suggcsti.  .n-  ■•liov.  n  -n  thi> 
folder  represent  the  ■•i\'«'  ■'  ''■  !>  ■  ■ '■"■itivc 
effects  whicli  arc  pos^l/  !■  .  ■  .'^i  -i  i!n> 
wall  finish.  There  ar-  :  .m.-i'  -i  :.r,-mti- 
ful  shades  making  pr.inn.-.iK'  -v^  i-inniici! 
number  of  combination-.  11  -lii'f  I  nrlliei- 
more.  our  Decorative  hL'iMrf.iicii  \.  dl  1" 
pleased  to  nffcr  special  Mii4gc--.iiijii--  upon  vl- 
eeipl  "f  eiltier  blueprints,  photographs  or 
rougli  jienci!  j'lans  >howing  the  room  or 
rooms  you  w  isli  lu  finish  together  with  sncli 
information  as  will  help  them  in  selectini; 
color  combinations  which  will  meet  cxacilv 
with  your  requirements. 

Flat-tone  is  put  up  in  quart,  lialf-gallon 
and  gallon  cans,  liquid  form,  readv  for  use. 
Get  a  color  card  from  the  Sherwin-Williams 


:ity. 


3r\' method  of 
the  design^ 


our  Decorative  Department  you  can  get  a 
verv  attractive  little  stencil  book  which  tell- 
all  about  this  interesting  method  of  decora- 


Complete  Specifications  lor  Color  Plates 
shown  on  this  folder 


S/efii-i/Sti.  212 

ll'o»divork-atid  llainstoiiii^—S-W  Enamel  While. 

/■;..,ir— Natural.  S-W   M;.r-iiot  V-iriiish. 


L\-i7iiig— S-W  Flat-lonc  Old  GoUl. 
1 1  a//— S-W  Flat-tone  Cocoamit  Brown. 
Sfenci/—^o.   ISy.     Size  4  incliis  liin1i,  price  30c. 
iroodit'ort— Oak,  S-W  ll;.ii<lcr;ift  Stain  Old  Eng- 
lish Oak, 
Ploot—S-^'   Golden   Oak   V:,sW   1-ilkr  mid    S-W 


fhh 


-Nat 


S-U     Ihiul.rjll   Stiiii. 

Wcalli. 

,|U,    I'lMiT   :iikI    S-W 

Mar-nol 

ill   LiclKii  Gray. 
-  .    i'.rigln  Sage 

. ';  X  I'J  inches.  |>rii 
-  H  ■  1  lamkraft  Stai' 

CO  25c. 
n  Fumed 

■  \V  Mar-nol  Varnish, 

No. 


Cri/fHi;— S-W  Fiat-lone  Cream, 
II  „/;_S-W  Fi.it-tone  Old  Gold. 
S/gii,i/-\<i.  6,     Si<f  »,'4  s ')%  incl.es.  inice  2.5c. 
irnodsmri— S-W  Enamel  Ivory, 
/;/,„„_S.\V  Inside  Floor  Paini  Lijlil  'i  an. 

C'iliii  —  S-W  Flat-lone  Rnd 
ir„H_S-W  Flal-tone  Maple  Green 
S/,-iu-,/-Sn    I'lv,     Si7e.<>^x'i 


fi   Stain  Weath- 
i.d  S-W  Mar-nol 


ercd  03l<- 
;-;oor— S-W  Golden  Oak-  1 

Varnish, 

No.  8 
Ceiling— S-Vl  Flat-lone  Ivory 
Wall— S-W  Flat-tone  Lichen  Gray, 
S/rncil-Ko.  94.     Siie  3  inches  high,  price  20c. 
ll'codiwrA— Birch,   S-W    Handcraft   Stain    Mri 

Woor— Natural.  S-W  Mar-nol 


p^;^^ 


s     =     s 
if 


SHERWIN-WiLUAMS 


There  is  an  inci  easing  demand  for  rich 
and  durable  flat  effects  in  the  artistiL- 
decoration  of  interior  walls  and  woodwork. 
There  are  many  cheap  kalsominc  finishes  on 
the  market  which  aim  at  this  result  and  are 
satisfactory  for  some  of  the  cheaper  classes 
of  finish,  but  which  are  in  no  way  suitable 
for  high  class  work,  S-W  Flat-tone  is 
made  to  meet  the  particular  re<iuirements 
of  the  higher  class,  genteel  effects  in  finish- 
ing. It  is  the  only  satisfactory  finish  which 
combines : 

Soft,  velvety,  flat  effects; 

Richness  and  depth  of  tone; 

A  satisfactory  surface  far  refimsbing 
at  any  lime. 

Thorough     binding,     which     insures 
freedom  from  chalking  or  washing 

off: 

Durability,  which  permits  of  repeated 
washing  and  cleaning  without  -n- 
jury; 
Ease  of  application;  dots  not  streak 
when  applied  with  a  wide  wall  or 
kalsomine  brush; 
Adaptability   for  use  as  a   ground- 
work   under    enamels    and    glaze 
colors — the  highest  type  of  decora- 
Economy  in  first  cost,  due  to  large 
covering  capacity  secured  through 
extreme  fineness  in  grinding;  uni- 
formity in  shade,  which  saves  the 
time    required    in    matching    and 
mixing  materials  on  the  job,  etc. 
The  extensive  use  of  Flat-tone  verifies 
the  above  statements. 

Put  up  in  quart,  half-gallon  and  gallon 
cans,  excepting  Fresco  Green,  Pompeian 
Red.  Rich  Maroon  and  Delft  Blue,  which 
arc  put  up  in  quarts  only. 


LIQUID  FLAT-TOME— Ready  lor  Use 

LIQUID  FLAT-TOHC— Ready  lor  Use 

Ivoly 

Cream 

BuS 

^^^^^^^^^^^^^^1      Tan 

^^^^^^^^F                            Pale 

^^^^^^^^^^^^H     Tern 
^^^^^^^^^^^^^^B     Cotta 

^^^^^^^^^^^^^^1     Fresco 
^^^^^^^^^^^^^^B     Green 

Lichen 
Gray 

^^^^^^^^^^^^H         Sag. 

^^^^^^^^^^^^^^^^1       French 
^^^^^^^^^^^^^^^^1         Gray 

^^^^^^^^^^^^1      Forest 

^^^^^^^^^^^^^^B     Maple 
^^^^^^^^^^^^^^B      Green 

Shell 
1                                                                        Pink 

.iij^^BtJ 

Silver 
Gray 

Old 
Gold 

AuIDri 
Villon 

Stone 

Golden 
Brown 

Pearl 
Gray 

^ 

j              -                                                       Anite 

^^^^^^^^^^^^1      Blue 

^^^^^^^^^^^^^^^^^^^^^^B   Cocoaniit 
^^^^^^^^^^^^H      Brown 

^^^^^^^^^^^^^H      Maroon 

.,„w„.... 

DIRECTIONS: 

S-W  Liquid  Flat-tone 

Stir  the  paint  thoroughly  from  the  bottom  of 
ihe  can  to  a  uniform  consistency.  If  found  too 
ihick  for  ordinary  use,  thin  slightly  with  spirits 
of  turpentine. 

S-W  Liquid  Flat-tone  should  be  applied  with 
a  wide  wall  brush  and  flowed  on  freely  with  a 
sweeping  stroke  similar  to  the  method  used  in 
applying  kalsomine. 

Owing  to  the  varying  conditions  of  the  surfaces 
over  which  Flat-tone  may  be  applied,  it  is  not 
possible  to  give  deSnite  instructions  for  use 
which  will  be  found  applicable  in  every  case. 
Hence  the  following  directions  are  only  intcndetl 
to  suggest  in  a  general  way  the"  best  method  for 

NEW  irO/eK'— Plaster  or  cement  walls  should 
first  be  primed  with  a  mixture  composed  of  S-VV 
Flat-tone  Mixing  Size  and  Liquid  Flat-tone  equal 
parts-  Over  this  two  coats  of  the  lighter  shades 
or  one  coat  of  the  darker  colors  will  usually  give 
very  good  results.  Allow  at  least  twenty-four 
hours  for  drying  and  hardening  between  coats. 

On  new  woodwork  we  would  recommend  for 
the  priming  coat  adding  a  pint  of  raw  linseed  oil 
aiHl  a  pint  of  turpentine  to  each  gallon  of  Liquid 
Flat-tone.  Usually  two  coats  of  the  Hghter  colors 
over  a  suitable  priming  coat  will  be  found  to  give 
very  satisfactory  results,  while  oftentimes  one 
coat  of  the  darker  colors  will  suffice.  Allow  from 
thirty-six  to  forty-eight  hours  for  drying  and 
hardening  between  coats. 

OLD  WORK— On  walls  or  woodwork  that 
have  been  previously  painted,  first  remove  all 
loose  paint  and  see  that  the  surface  is  firm, 
smooth  and  free  from  high  gloss.  Two  coats  of 
Liquid  Flat-tone,  as  it  comes  from  the  can,  will 
be  found  to  give  very  satisfactory  results. 

Covering  Capacity—One  gallon  of  S-W  Liquid 


Flat-tone    will    cover 

approximately   275   to   301) 

square  feet,  two  coa 

s,  depending  upon  the  con- 

dition  of  the  surface 

over  which  the  goods  are 

applied.    When  used 

over  smooth  plastered  walls 

oTie  gallon  will  cove 

between  350  to  400  square 

feet,  two  coats. 

Flat-tone   System 


The  problem  of  wall 
wliicli  demands  very  careful  consideration 
in  interior  decoration.  The  walls  should 
harmonize  with  the  woodwork,  furniture 
and  draperies.  They  should  not  be  too 
prominent,  harsh  or  glossy,  but  should 
rather  form  a  pleasing  background,  holding 
the  entire  room  in  complete  harmony. 

In  S-W  Flat-tone  System  we  have  pro- 
vided the  decorator  with  a  finish  possessing 
unusual  possibilities.  By  the  use  of  S-W 
Flat-tone,  Flat-tone  Glaze  Colors  and  Flat- 
tone  Glazing  Liquid,  an  infinite  variety  of 
beautifully  blended  and  mottled  effects  can 
be  obtained  for  the  most  artistic  interior 
wall  decoration.  The  effects  secured  with 
Flat-tone  System  are  deep  and  rich,  and 
rawing  to  the  variety  of  colors  which  can 
be  secured  by  the  use  of  this  line  of  finishes, 
it  is  always  possible  to  have  the  wall  in 
l)erfect  harmony  with  the  rest  of  the  color 
scheme,  varying  from  a  simple  transparent 
effect  to  a  two  or  three-color  mottled  treat- 

Tlie  Flat-tone  Glaze  colors  used  in  the 
Flat-tone  System  are  of  a  highly  transpar- 
ent nature  through  which  the  undercoatings 
arc  blended,  thus  producing  a  depth  of  tone 
and  richness  not  possible  to  secure  through 
the  use  of  opaque  materials.  This  rich  wall 
coating  is  not  glossy  and  can  be  cleaned 
with  soap  and  water  without  injury. 

The  various  effects  produced  with  Flat- 
tone  System  can  be  very  easily  obtained 
over  a  smooth  or  rough  plastered  wall  or 
one  coated  with  decorators'  canvas,  burlap, 
muslin  or  plaster  board.  The  operation  is 
extremely  simple,  a  suitable  foundation 
being  worked  up  with  S-W  Flat-tone  which 
when  thoroughly  dry  is  followed  by  one 
coat  of  S-W  Flat-tone  Glazing  Liquid 
previously  tinted  to  the  desired  hue  with 
S-W  Flat-tone  Glaze  Colors. 

We  will  send  a  Flat-tone  System  Color 
card  with  full  directions  for  applying  this 
finish  on  request. 


SHERViJIN- 

Flat-tone  Glaze  and  Stencil  Colors 

S-W  Flat-tone  Glaze  and  Stencil  Colors 
are  e.xtremely  transparent,  very  rich  in  color 
and  finely  ground.  For  this  reason  they  are 
especially  suitable  for  stenciling  on  fabrics 
of  all  kinds.  They  are  of  the  exact  con- 
sistency for  this  purpose  and  by  the  addition 
of  1-10  part  of  S-W  Stencil  Medium  be- 
come "fast"  in  the  fabric  and  are  capable 
of  withstanding  soap  and  water  washing. 
Most  artistic  and  durable  effects  can  be 
obtained  on  delicate  materials  without  stif- 
fening the  fabric.  The  line  includes  many 
standard  shades  regularly  found  in  artists' 
tube  colors. 

S-W  Glazing  Liquid  is  a  carefully  pre- 
pared reducing  agent  for  Glaze  Colors.  By 
its  use  the  decorator  can  produce  with  one 
coat  the  finest  Glaze  effects  both  on  walls 
and  high  relief  parts  and  need  not  resort 
to  the  use  of  wax.  corn  starch  or  other 
objectionable  materials.  The  surface  pro- 
duced is  soft,  velvety  and  flat.  Is  durable 
and  will  withstand  soap  and  water. 

We  have  a  complete  line  of  ready  cut 
stercils  and  transfer  patterns.  Catalog  on 
request. 

Sherwin-Williams  Varnishes 

We  are  most  favorably  situated  to  make 
good  varnish  because  we  manufacture  our 
own  linseed  oil,  buy  turpentine  direct  from 
the  producers,  make  the  necessary  driers  for 
each  kind  of  varnish  and  have  the  most 
modern  appliances.  Among  our  large  line 
of  varnish  specialties  we  especially  recom- 
mend  the  following: 

S-\\''  Durable  Wood  Finish.  Interior — A 
durable  high  class  varnish  for  interior  fin- 
ishing. 

S-W  Kopal — A  good  old-fashioned  for 
both  inside  and  outside  work. 

S-W  Excello — A  varnish  for  interior  use. 
It  is  pale  and  brilliant  and  better  than  hard 
oils. 


SHERWIN-WILLIAMS 

Decorative  Department 

The  Sherwin-Williams  Decorative  De- 
partment consists  of  a  staff  of  designers 
and  artists  who  are  well  qualified  by  train- 
ing and  experience  to  solve  any  problem 
which  may  confront  them.  We  constantly 
receive  from  decorators  and  architects  re- 
quests for  our  service  in  connection  with 
their  building  and  decorating  problems  for 
exterior  and  interior.  Frequently,  too.  we 
have  requests  for  this  service  from  house 
owners.  This  service  is  offered  free  of 
charge  to  any  one  requesting  it,  and  those 
who  accept  it  are  not  in  any  way  obligated 
to  use  Sherwin-Williams  products. 

In  order  to  take  advantage  of  this  free 
service  it  is  only  necessary  to  send  us  such 
information  as  will  guide  our  decorators  in 
their  choice  of  color  schemes.  A  rough 
pencil  sketch,  or  better  still,  blue  prints, 
showing  ground  plans,  should  accompany 
this  information  if  possible.  We  provide 
an  information  blank  which  will  be  sent  on 
request.  When  the  information  and  blue 
prints  are  received,  our  decorators  prepare 
special  sketches  in  every  case,  making  them 
conform  as  nearly  as  possible  to  the  condi- 
tions surrounding  each  operation.  To  en- 
able the  party  to  whom  these  suggestions 
are  supplied  to  see  just  how  this  work  will 
look  when  finished,  elevation  sketches  are 
made  up  in  the  actual  goods  in  each  case 
and  are  sent  along  with  the  suggestions. 
Samples  of  tapestries,  fabrics,  etc..  which 
will  harmonize  best  with  the  color  sugges- 
tions given  are  also  included.  In  other 
words,  this  service  of  the  Sherwin-Williams 
Decorative  Department  is  final  in  all  its 
branches  and  has  proved  to  be  eminently 
satisfactory  to  many  architects,  decorators 
and  house-owners  who  demand  the  verv 
highest  class  of  work. 

This  service  is  supplied  not  only  for 
decorating  all  of  the  rooms  in  a  house  but 
for  a  single  room  as  well.  All  that  is  nec- 
essary is  to  furnish  the  information  recom- 
mended above  to  the  Decorative  Depart- 
ment of  the  Sherwin-Williams  Co.,  fiOl 
Canal  Rd.  N.  W.,  Cleveland,  O. 


Sherwin-Williams  Products 


FOR  finishiQg  floors,  woodwork,   waits,  ceilings, 
furniture,   etc.     No   matter  what  you  want  to 
paint    or    varnish,   some  one   of   the    Sherwin- 
Williams  Paints  or  Varnishes  is  made  for  that  purpose 
and  will  prove  the  best  you  can  use. 


'K 


THE  LIVING  ROOM 


THE  SERVANT'S  ROOM 


mmmmmimmim 


Specification — Ceilitig  and  Cove,  S-W  Flat-tone,  Cream.         Wall,  S-W  Flat-tone  System  Effect,  No.  14.        Stencil,  No.  205y. 
IVoodnvork,  S-AV  Handcraft  Stain,  Mahogany.     Floor,  Natural;  S-W  Mar-not. 


Specification— (7«?'/j«;^ 
System  Effect, 


-,  S-W  Flat-tone,  lM>iy.     Upper  Wall,  S-W  Flat-totte  System  Effect,  No.  3     Loioe,    Wall,  S-W  Flat-tone 
No.  13.      Srencil Bji der,  Stencil  No.  124.      Woodnxiork,  Oak; S-W  Handciatt  Stain,  Cathedra!  Oak. 
Floor,  Oak;  S-W  .Antique  Oak  Paste  Filler  and  S-W  Mar-not. 


■'^^l^pi 


m 


Above  are  two  miniature  c^H^^^^^^H^  the  practical  manner  in  which  our  Decorative  Department 
sends  out  suggestions  free  f^BBpii^iWiPl  the  interior  decoration  of  their  homes,  stores,  etc.  These 
elevations  are  accompanied  with  exact  specifications  for  securing  the  effects  shown.  Agents  and  dealers  who 
are  aggressive  and  work  in  close  touch  with  us  on  this  plan  will  find  themselves  securing  some  of  the  most 
prohtable  business  in  their  communities,  much  of  it  being  of  a  character  that  they  could  never  hope  to  secure 
without  this  help. 


'W!'^^m^< 


Specific^ 


Cotta.      Stencil,  No.  97.    Woodwork,  S-W  Varnish 
Stain,  Dark  Oak.      ./%>tfr,  S-W  Floorlac,  Light  Oak. 


:    \ 


Specificatioa— Oi'/Wif,  S-W  Flat-tone,  Buff.      Upper  Wall,  S-W  Flat-tone,  Buff.      Lower  Wall,  S-W  Flat-tone,  Rich  Maroon. 
Woodwork,  S-W  Golden  Oak  Stain.     Fhpr,  Natural;  S-W  Mar-not. 


'^;'''^:^'-^^'i'^'i'^i^'.'i  ' 


Specification — Ceiling  a; 


\cil,  No.  18y.        Wood- 


t'i<Ji 


'WW''Mi\ 


■■%i^i><m 


;^^ 


fSBtsmassimfsiiiBgssii^m^i 


Specification— C4??//«^,  S-W  Fl4t-tone,  Cream       Wall,  S-W  Fiat-tone,  Old  Gold.      Sienal,  No   10       IVoodwork,  Natural 
Pine;  finished  with  S-W  Excello  Varnish.       Floor,  Natural;  finished  with  three  coats  S-W  Mar-not  Varnish. 


Specification— C^Awf  and  Wall,  S-W  Flat-tone,  Pear)  GrayT^>^5pecincation— CVz/z'w^,  S-W  Flat-tone,  Cream.        Wall,  S-W 
VVaifiscoUng,  S-W  Enameloid,  White.      Slencil,  No,  306.  Flat-tone,  Old  Gold.       Woodwork,  S-W  Handcraft  Stain, 

Woodwork,  S-W  Enameloid,  White.      Floor,    Linoleum.  Silver  Gray.    Floor,  S-W  Inside  Floor  Paint,  Gray. 


Enclosed  is  a  sheet  containing-  reproductions  of 
the  current  advertisements  of  Sherwin-WilHams 
Paints  and  Varnishes  and  the  extension  of  the 
Decorative  Idea.  This  shows  the  advertisements 
as  they  will  appear  in  all  the  big-  magazines  in 
colors,  and  also  the  smaller  advertisements  both 
in  magazines  and  farm  papers.  Our  advertising- 
campaigns  have  been  growing  stronger  and  better 
each  year  and  this  year  it  will  be  more  productive 
than  ever. 


if  isfi^pisv,, .  -mimmmsmwm 


p»  on  i«9 


